HowTo is a Schema.org structured data type that is used to markup step-by-step instructions or guides on how to perform various tasks. This markup helps search engines like Google understand the content of a page and display it in advanced search results, including steps, images, and other useful elements.
Basic properties for HowTo markup:
HowTo markup improves SEO because search engines can display instructions as extended snippets, including steps, images, and turnaround times. This increases content visibility, attracts more users and improves their interaction with the site as they can quickly find the information they need and follow the instructions.