Product is a Schema.org structured data type that is used to markup product information on web pages. This markup helps search engines understand and display product information in search results, including product name, description, price, reviews, and availability.

What are the key properties used for Product markup

Basic properties for Product markup:

name: The name of the product.
description: Product description.
image: Product image.
offers: Price and availability information (Offer type is used).
brand: The brand of the item.
sku: Article or product identification number.

How does Product markup help improve SEO

Product markup improves SEO because it allows search engines to show products with enhanced information in search results, including price, availability, reviews, and images. This increases product visibility, improves clickability and can boost sales.