LocalBusiness is a Schema.org structured data type that is used to markup information about local businesses such as stores, restaurants, hotels, beauty salons, and others. The markup helps search engines and platforms like Google display detailed information about a business, including address, contact information, hours of operation, and reviews in search results.
Basic properties for LocalBusiness markup:
LocalBusiness markup improves SEO because search engines can use this data to display enhanced information about local businesses in search results, Google Maps and other services. This helps users find important business information (e.g. address, phone number, hours of operation) faster, increasing the visibility of the business and attracting more customers.
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