UTM Link Generator

UTM tags (Urchin Tracking Module) are pieces of text added to URLs that help track the effectiveness of online marketing campaigns. They allow analytics tools such as Google Analytics to collect data on where visitors come from, which advertising channels perform better, and how users interact with the site.

There are five basic parameters for UTM tags:

• utm_source: Traffic source (e.g. Google, Facebook).
• utm_medium: Marketing method (e.g. CPC, email).
• utm_campaign: The name of the campaign (e.g. spring_sales).
• utm_term: Keywords for paid search campaigns (e.g. shoes).
• utm_content: Used to distinguish between similar ads (e.g. banner1, text_link).

UTM tags allow collecting accurate data on how users find and interact with a website. With their help, marketers can analyze the effectiveness of different channels, evaluate campaign ROI and make more informed decisions about further budget allocation and marketing strategies.