SEO (search engine optimization) is a set of measures aimed at increasing the visibility of a website in search engines. It consists of two main parts – internal (technical) optimization and external optimization.
Analyze the current state of the website: Evaluate current SEO metrics, technical condition and content.
Keyword Research: Identify the keywords and phrases that your target audience uses to find the products or services you offer.
Competitor Analysis: Evaluate competitors’ SEO strategies and positions to understand what approaches and keywords they are using.
You need to clearly understand what pages are made for what, and under what keywords should be promoted.
Optimize site structure: Ensure that the site has a logical structure and easy navigation.
Improve loading speed: Optimize images, caching and code minimization to speed up page loading.
Mobile adaptability: Ensuring the site displays correctly on mobile devices.
The technical side of the site should be maximally adapted to the search requirements. Often in this helps technical audit of the site with the help of ahrefs service and others.
Read more in SEO check-list
Quality Content: Creating unique, useful and interesting content that responds to user queries and attracts their attention.
On-Page SEO: Utilizing keywords in titles, meta descriptions, text, URLs, and alt tags of images.
Internal Linking: Creating links between pages of the site to improve navigation and link weight distribution.
Quality, complete and comprehensive content – not only does the search engine like it, but it also fully satisfies the user’s needs. The use of artificial intelligence should be minimal.
Link Building: Getting quality backlinks from authoritative sites to increase search engine trust.
Working with Social Media: Promoting content through social media and engaging with audiences.
Collaboration and PR: Build partnerships and press releases to draw attention to your site.
As well as the behavioral factor, the search engine is important and the linkage of the site. Building up the link mass is necessary work for promotion.
Position Tracking: Regular monitoring of site positions by keywords.
Traffic analysis: Using tools such as Google Analytics to analyze traffic sources, user behavior and conversions.
Strategy Adjustment: Adapting SEO strategy based on the data obtained and changes in search engine algorithms.
Keyword positions, traffic, CTR, and overall search engine visibility are the main metrics in SEO promotion.
Content Update: Regularly updating and adding new content to keep the site current and interesting.
Technical Support: Continued work on the technical aspects of the site to ensure its stable operation.
Regular work with the site and its content, is not only welcomed by the users, but also by the search engine.
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